Markets reward discipline, not impulse. Yet even the most experienced investors often underestimate how deeply their own psychology shapes their decisions. Daniel Kahneman’s Thinking, Fast and Slow remains one of the most important works ever written on human judgment, particularly for individuals navigating financial risk.
Most people think building wealth is about intelligence — finding the right trades, timing the market, chasing the next big token.
But The Psychology of Money teaches something far deeper: wealth isn’t built in spreadsheets — it’s built in behavior.
The markets don’t care about your IQ.
They care about your EQ — your emotional discipline.